My name is Daniele and I am an Italian Visual & Identity Designer, with an immense passion for design in all its nuances.
I like to define myself as creative: from the careful observation of what surrounds me, I am able to come up with a project that can effectively communicate a message beyond words, together with the help of images.
With curiosity, in my work I love to experiment with new techniques and styles, which fit in the wake of my experience gained in over 10 years of profession, offering my customers solutions that know how to amaze them by responding to their needs and their business. In the end, the result will be rich in personality, with a strong and lasting identity, which will not lose its appeal over time.
My mission is to be able to offer a new point of view, with products developed in the best way and that achieve solely one goal: to remain impressed in the mind of the beholder..
To strengthen the brand identity of a company, I choose from time to time a communication strategy that better interprets the needs of my customers and their target audience, through the integration of effective and innovative tools.
By working witheditorial design, a company's corporate identity can make a difference right from the start: in fact, effective stories can be told even through a visual approach.
A creative mind can make a difference: it does not accept boundaries; it goes through the most innovative techniques and offers effective cues to give life to ideas, projects and shapes better interpreting the needs of its customers.
The real aim on every graphic project that I personally take care of is to be able to frame the right profile and create targeted solutions.
Knowing how to attract people to a product or service is essential, being able to do so by arousing positive emotions helps to define its value, and this is what I set my focus on most of my time on the daily.
My background allows me to be a 360-degree professional.
Among others, I have experience in the printing industry, from which I was particularly fascinated: knowing a production process in its entirety has allowed me to develop a strong problem solving ability in each phase of the work, even in the postproduction, with skills that go beyond design.
It all started in middle school: it was my design teacher to notice my potential. In the usual meetings with my parents, he advised them to direct me to a graphics school.
It was not what I wanted; maybe I was still too young to understand that in this way I could have enhanced my skills. However, I have always been a computer enthusiast and that is where I saw myself.
Then the epiphany: a visit organized in a graphics school made my life completely change. Destiny? Maybe. The results arrived very soon, the awards did so as well -"Il Pollicione d’Argento", as the best graphic student in Liguria is one of them, to which the plaque of recognition by the graphic school got added, where I actually also happen to teach now - and the job offers did not take long to arrive.
Today, in fact, I boast a collaboration with MSC Cruises that, among others, has allowed me to get in touch with big companies, such as Chicco, Eataly, Heineken, Lego, Sammontana, Segafredo, Technogym, Unicef, Venchi and with internationally renowned chefs such as Bruno Barbieri, Carlo Cracco, Harald Wohlfahrt, Jean-Philippe Maury, Jereme Leung, Ramón Freixa, Raymond Blanc and Roy Yamaguchi.
I have also worked for hotel chain brands such as AC Hotels, Best Western, Hilton, Marriott, Sheraton, to name just the most important ones.
Turning your work into a great job requires sacrifices, skills, creativity and a lot of passion.
Choose the job you love and you will never work, not even for a day in your whole life...
Teaching at the graphic school “E. Fassicomo” on Graphic Design and its introduction to the working world.
This job opportunity has allowed me to (literally) broaden my horizons! My task is to take care of the visual communication onboard for this company also participating in brainstorming and briefing tests.
La mia prima vera esperienza lavorativa, qui ho arricchito e finalizzato le mie competenze professionali imparando inoltre i meccanismi del processo produttivo; mi occupo di visual design ed in particolare di branding, corporate identity, outdoor advertising, product packaging e print&publishing.
This job opportunity allowed me to learn a lot about graphic design by working closely with professionals and allowed me to better understand the world of work, it was a fantastic experience because I saw the birth of my first real projects and it was really exciting.
I have created stands and ornaments of specific areas of the store to enhance the products on display and capture the attention of the customer, enticing him to buy. This was my first working/ creative experience that has stimulated me a lot.
